Forms of Copywriting

Hello! This is my first post ever in this blog. This time, I'm going to post about Forms of Copywriting.

Basically, according to quicksprout.com, Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, its like hiring one salesman to reach all of your customers.

There are seven forms of copywriting. So, without any further do, let's get it started!

FORMS OF COPYWRITING

• Online Advertisements

The box with inside the red circle is an example for online advertising, beside that, pop-up ads when we play videos on Youtube or play games are categorized as online advertisement too.

• E-mails

Here's an example of an e-mail advertisement by Pinterest. This one is from my own e-mail. It usually happens when you've subscribed or registered your e-mail on a website.

• Television and Radio Commercial Scripts and Jingles

This is the most common advertisement that we see. The picture above is a screen capture from Trans TV that I found on Google. It's one of television advertisement. There are advertisements on radio too, they usually use short scripts and jingles that are easy to remember.

• Press Releases

The picture above is an example of press release that I found on Google. According to www.thebalancesmb.com, a press release is a written communication that reports specific but brief  information about an event, circumstance, or other happening. It's typically tied to a business or organization and provided to media through a variety of means.

• Billboards

Billboard is the huge posters that we often see on the road. Sometimes it contains social advertisement and sometimes it is commercial advertisements.

• Online and Offline Brochures, Leaflets, and Catalogues

online brochure

brochure

online leaflet

leaflet

online catalogue

catalogue

The offline version of these kinds of advertisement forms are usually available on a counter of a store, or sometimes store-workers hand them out to people in public place.

• Social Media Posts

Here are some social media post advertisement examples. The first two pictures are usually known as endorsement, we can easily find endorsement posts in social media, especially Instagram. A lot of celebrity do that. And the last one is a post from Facebook.

So, that's all for now. If you got any questions or want to add something, please comment down below. Have a nice day and see you soon!:)